A Voice Over Can Turn Your Phone System Into a Marketing Tool | Voice Talent Now

A Voice Over Can Turn Your Phone System Into a Marketing Tool

To be efficient, an IVR requires a voice that represents your company's brand.
Thursday, October 18, 2018

A key marketing tool which is often underutilized or completely ignored by businesses large and small is their phone. It's not the equipment or the person answering the phone; it is the message that a customer hears when a live person cannot answer the phone. Using an interactive voice response (IVR) system can encourage or discourage a caller from becoming or remaining a customer.

More than an answering machine inviting callers to please leave a message, an IVR is a simple way to promote your business. After all, a caller has some interest in your business because they've taken the time to dial your phone number. The IVR can build on that interest by engaging a potential customer and motivating them to do more than leave their name, number, and a brief message. Existing or former customers can be given fresh reason to stay with your business.

The IVR is an interactive computer system that directs callers to the appropriate recipient within your business, educates them about your business, and gathers information so you are prepared to address their question or concern when returning their call. It can be used to inform the caller of special incentives or to direct them to your online presence. 

To be efficient, an IVR requires a voice that represents your company's brand. The pace, tone, and style can be tailored to perfectly reflect what your business is all about. Voice Talent Now actors can speak for you in a voice that is crisp, authoritative, warm, wise, knowledgeable, or a number of other tones and accents. They are always clear and distinct, never over- or under-enunciated. 

Upload your script, select a voice, and you're on your way to having a passive marketing tool, quickly and inexpensively. Let Voice Talent Now help your business speak well and clearly for you.

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