When watching a video it is a combination of things that pulls you into the ad. It isn't just the catchy script or the editing. It isn't the location or the style either.
Instead, when you're watching these brand videos the thing that makes you pay attention most is the voice talent that sells your video ads.
Voice talent is the contributing factor that is going to get your audience to pay attention to what you have to say. When it comes to brand videos you need a voice that is going to sell your brand. Follow along with us if you aren't yet convinced that video marketing is all about the talent you choose to portray in your message.
A Cornerstone of Branding
Often it's a voice that can help you build your brand. The voice talent you hire for your video marketing is what many of your clients remember. The voice is associated with the messages you're getting across.
When it comes to brand videos you want a confident, clear, and concise voice that will carry the script that has been written. One that will bring in your new clients and customers and aid them in remembering the video ads you put out.
The talent you choose will have a strong reflection on your brand.
In recent years it has been a big thing to multitask when doing just about anything. Your customers and clients aren't always staring at a screen long enough to see text on the screen. You need to be able to catch their attention in another way.
The best way to do this is to have a voice that is going to stop them and call attention to itself. One that grips your listeners and viewers and makes them want to hear more about your business and product. A strong voice talent is the best way to do this.
A Great First Impression
The other thing that your voice talent stands for within your advertising is a first impression of your brand. When it comes to video marketing you have one shot to capture your audience's attention. A warm voice will allow your audience to remember vital instances included in the message you're spreading.
It is your chance to pull in your clients and customers. That voice will be the first representation of your brand that those who come to seek out more information will remember.
Choose the voice that is going to work well for the messages you want to portray.
Video Ads Are About More Than What Is on Screen
Ads are the foundation of your branding. You need a voice to go along with the images that are shown. Ensure that your video ads hit the demographics you're looking to strike by casting the correct voice talent to accompany your message.
Get to work finding the talent that will enhance your brand and represent the message you're putting together. Let us know how we can be of assistance to you by sending us a message.