The voice-over industry has grown into a multi-billion dollar industry. It's not just for the entertainment industry or radio ads. Technology has pushed industries to become more competitive and give their clients an edge over their competition.
Content and marketing strategists have become more creative when it comes to promoting their client's brands. In turn, it could be a factor in the voice-over industry's changing styles and platforms. As a result, there's a huge demand for voice talent in the voice-over industry right now.
It's easier than ever to make great videos in-house. Still, investing in professional voice work is essential to ensure your social media video, vlog, and TV ad stand out.
Finding the right voice on demand is easy, but you must know what to watch out for when choosing the right talent. Let's explore three important trends in voice talent and where the industry is headed.
What Is Voice Talent?
We're surrounded by recorded voice-overs all the time. Most of us are used to hearing people's voices in podcasts, YouTube videos, or radio ads for product marketing. Rarely do we think about whose voice we're hearing.
Who exactly is behind these mystery voices? The answer is voice-over artists. Almost every industry is hiring voice talent.
People are at the heart of a vast and growing industry every day. They're professional actors who do voice-overs to make characters more interesting. Others are people in our communities hired to tell stories, convey important info, and connect with customers.
They're providing a sought-after service that is driving the following trends.
3 Trends to Look Out for
Here's where the voice-over industry is heading and what trends to keep an eye out for.
1. Video Blogs
Blogging has been around for decades. Today, people are turning to vlogging. There are millions of vloggers providing content behind a stream of images. If they find their niche, vlogging creates a lucrative business for pros and amateurs.
Videos are more accessible for people to understand, and getting your brand out there is much easier without always showing your face. For brands that want to connect instantly with their audience, a great vlog with a voice actor can help.
2. Social Media Marketing
If you're a big fan of social media, you're inundated with voice-over marketing. At least 60% of businesses say they use video marketing to engage people online.
Brands use different types of videos to reach their target audience, including educational videos as the most popular for hiring voice talent. Like a TV or radio ad, social media has its formula for integrating ads into user content.
3. Interactive Videos
Most brands use linear videos for their content. Still, it's usually passive and doesn't grab people's attention or get them to take action.
Interactive content, on the other hand, is way more engaging. It's great for marketing but especially useful for training and learning. There is an uptick in demand to hire voice talent.
We've Got Talent
Are you looking for voice-over artists to work with for your next project? Look no further than Voice Talent Now. We work with voice-over artists for every genre.
Choose a voice-over artist and connect today!