Choosing video voice overs can be challenging! Should you choose a male or female voice? Should the voice be soothing or more attention-grabbing? Read this guide of our essential 5 tips that will help you make the right selection for your video voice overs.
1. Choose Professional Video Voice Overs
When you are making an advertisement for your company, hire a professional voice over artist for the best results. The video voice over establishes the voice and tone for your brand.
Choose a person who sounds real instead of an idealized voice to establish a connection with your customers. If the voice doesn’t fit your brand you may miss sales opportunities.
Follow the following tips when choosing voice overs for videos.
2. Look Through Their Portfolio
One of the best ways to choose a voice for your video voiceover is to go through their portfolio
or samples of work they have previously completed. This allows you to listen to the person’s voice and see if they are a good fit for your advertisement.
Choose a voice that fits with the theme of your video content. Some voice over artists even provide details of their strengths in their portfolio. This can help you decide quickly if you don’t have a lot of time to make a selection.
3. When to Choose a Male or Female Voice
Choosing between a male or female voice overs for videos is a strategic decision that requires some thought. Some people prefer female voices
and believe them to have a soothing effect. On the other hand, male voices can call more attention to your brand.
Some people prefer to choose a male voice if the products are targeting male consumers and vice versa. You can also test out both voices and see which one has the best result for your ad.
4. Think About Your Customers
The best voice overs resonate with your target customer. If you are targeting your advertisement to males ages 25 to 35, then select a voice that resonates with them.
You can test the demographics of a particular voice to be sure before you air the ad. The more positive reactions you receive, the more likely people are to respond to your voice over.
When conducting research limit the number of individuals you test to 6 people because too many opinions can make things confusing.
Testing the voice over is always recommended for an advertisement that will appear nationwide.
5. Consider Using an Accent
If your advertisement has an international market consider using a person from the region where the ad will air. The same is true for ads inside the U.S.
If you are trying to reach stay-at-home moms in the south a southern accent can be a key to help your audience trust the advertisement.
British accents are always a popular choice but remember to keep the voice sounding natural
to your audience. Don’t hire a voice over audience simply because they have a nice accent.
That’s the One!
Sifting through a stack of video voice overs can be difficult but follow our five tips to make it a bit easier. Most of the time you’ll know the voice you need when you hear it.
If you’re looking for professional voice over talent look no further than Voice Talent Now. Check out our wide selection
of voice talent and order your voice over today.