There are over 44,000 radio stations worldwide that are still going strong. Even with today's developing technology, radio is still one of the most popular ways to listen to music and gain information about the news and worldwide events.
With 93% of the American public still tuning in to their favorite stations, it is no wonder that radio ads are still one of the most effective ways to reach listeners.
Are you thinking about creating a radio ad for your business? If so, you might want to brush up on these techniques for creating an advertisement that gets the audience's attention.
Consider Your Audience
If your audience is younger, say 20-25, then you can add more youthful lingo into your script or modern-day pop songs. However, if your listeners are 50 and up, you might want to steer clear of new-age phrases and music.
Once you know your target audience, you can tailor your ad toward them.
Now, Get Their Attention
Now that you have your audience in mind, it's time to create a catchy hook. Remember, when people listen to the radio, they zone out when commercials come on. So, your first line needs to be a zinger that makes them want to hear more.
Get Straight to the Point
Don't make an ad that lasts a minute or two. If it takes too long to get to the point of your business or product, people are liable to change the station. So, be sure to make it last about 30 seconds.
Use a Set Structure
There are several scripting structures you can use. The best radio ads use either comedy or the problem/solution methods. If you go for comedy, you must hire a voice talent that effectively delivers your lines.
If they are funny enough, listeners will stay tuned in for a few more laughs. You can also start by identifying a problem that your consumers may have. Make that your hook, then move on to tell them that you empathize with their issues.
Touch on a pain point for a few more seconds to drive home the seriousness of the problem. Then, jump in to offer your product or service. Explain what you provide and how it can cure all of their woes.
When crafting a radio ad or two, be sure to keep them all consistent with one another. That means sticking with the same jingle and slogan. You want your listeners to hear the start of your ad and know that it couldn't be for anything other than your business.
End With a Call to Action
Listeners are 48% more aware of companies that advertise on the radio. So, you want to end your ad with a bang. That means a catchy call to action.
By this point, your listeners should know who you are and what solutions you provide. Now, it is time to wrap your ad up by telling them how they can get in touch with you (phone number, email, etc.) and where they can visit your place of business.
Hire Voice Talent for Your Radio Ad
As you can tell, there are several techniques you can implement that will allow you to structure a radio ad that makes listeners pay attention. One of the most critical parts of creating memorable radio ads is your voice talent.
If you have an ad you want to play on the radio, Voice Talent Now has you covered. Feel free to contact us today to order a voice-over that will bring your ad to life in no time!