Over ninety-two percent of Americans above the age of twelve listen to the radio at least once a week. The very definition of easy listening, the radio is alive and well.
So you can rest assured, that if you do invest in radio advertising, you're going to reach millions of potential clients on any given day.
This article outlines five of the many benefits of radio advertising for your brand.
Let's dive right in!
1. Selective Targeting Made Easy
Once you've got a clear picture of what your target audience looks like, you can use the power of radio marketing to make sure you reach exactly who you need to.
Radio advertising allows you to tailor your messages to speak to specific audiences at specific times. Not everyone listens to the same radio segments. Nor do they listen to the same languages on the radio.
Your product or service will work better with certain demographics than with others. Once you know what your audience is listening to, you can narrow down the right radio station, the geographic location of your choice, and more.
2. Cost-Effective Advertising
Radio offers a cost-effective alternative to television advertisements. Marketing through the medium of sound can have a powerful impact on listeners. That's because it often forges associations between your brand and your audience's favorite songs.
Additionally, radio advertisements are easier to produce. All you need is an engaging script, effective voice talent, and good production.
3. Radio Reflects What's Popular
Although the world is heavily reliant on streaming services and television, the statistics tell us that radio is still widely popular.
For some it's a source of comfortable familiarity, for others, it is just a matter of convenience. However, for more, it remains a consistent source of staying updated on popular trends. Spending that bit of money on radio advertising might just be the shortcut to making your brand the next big thing in local markets!
4. Enjoy the Benefits of Integrated Marketing
The key to a good marketing strategy is consistency across all platforms. Nothing blends into your marketing plans as seamlessly as radio advertising. This versatile medium works well for almost any product or service you choose to advertise.
Combining social media advertising or digital marketing with radio advertising is a great way to drive engagement to your brand. If your audience can access your brand digitally while idly scrolling through their newsfeed, think of the impact it would make to access them on their morning commute to work.
Radio Advertising for the Win
In addition to being cost-effective, radio advertising allows you to access millions of potential clients instantly. However, do remember that the quality of your advertisement is what will determine its effectiveness.
At Voice Talent Now, we give you access to the most talented voice talents in the country. Take your pick of these talented professionals and find the right voice for your brand on the radio today!
Voice Talent Now presents the easiest way to order voice overs
, period. No fat. No haggle. No hassles. No waiting for an on-line auction with a cattle-call of voice talent fighting for the lowest bid. Just a lean, mean, machine for ordering voice overs with rates starting at just $49. Since 2005, Voice Talent Now has featured voice over talent
that are vetted extensively and are ready-to-record. Egos need not apply. Whether it’s a radio/TV commercial, voicemail, on-hold, IVR, web audio, or other long-form narration, you send the script; we'll read it without charging you a king's ransom. That's all there is to it. Check out our whitelabel voiceovers