How to Buy a Commercial Voice Over: A Guide | Voice Talent Now

How to Buy a Commercial Voice Over: A Guide

Monday, February 14, 2022

More and more marketers are prioritizing video marketing as research shows that video content comes with a high ROI. However, if you want to see that high ROI, quality is key.

There's a reason why some commercials seem hokey and others don't. The former tends to feature performances from employees, rather than actors.

The truth is that no matter how good you are at running your business, professional voice talent is going to sound better explaining it in a commercial. The question is, how can you select the perfect commercial voice over?

Read on to learn everything you need to know about buying a commercial voice over.

Start With a Trustworthy Voice Talent Agency

Unless you happen to personally know voice talent, you're going to need to find a trustworthy agency. Voice talent agencies screen their talent and enforce standards that are beneficial to you, the client. For example, voice over professionals working for an agency are guaranteed to be responsive, open to feedback, and timely.

Know How to Search for Your Ideal Voice Over Talent

Once you've found your ideal agency, it's time to start searching for the new voice of your business. Narrow it down based on things like gender (one poll found that consumers believe men sound more forceful while women sound more soothing), accent or dialect, and overall tone. Think about what you're trying to convey; expertise or seriousness come with a much different tone than excitement or playfulness.

Listen to Demos

Once you have a sense of what you're looking for, it's time to browse through the available voice talent. Another great thing about working with an agency is that you'll have easy access to demos, which you can listen to for free before making any choices.

In fact, you can even narrow down your search based on common search terms. For example, you can look at only British voice talent, only female voice talent, and so on. 

Order Your Voice Over

Once you've found the voice talent of your choosing, it's time to place your order. To do so, you'll simply need to name the voice talent you've chosen and send along a copy of the commercial script. This allows the agency to estimate how long your commercial will be and how much it will cost to fulfill your order. 

Not happy with the cost? You're not obligated to go through with the transaction after making your initial request.

Work With Us to Find the Perfect Commercial Voice Over

Voice Talent Now is happy to connect incredible voice talent with our incredible clients. We've helped clients from all industries to create the best radio, digital, and television content. Now, we're happy to do so for you!

Browse through our voice talent to find the perfect actor for your commercial voice over. Then, place your order and we'll get you started with an estimate so that you can make an informed choice for your business.

Voice Talent Now presents the easiest way to order voice overs, period. No fat. No haggle. No hassles. No waiting for an on-line auction with a cattle-call of voice talent fighting for the lowest bid. Just a lean, mean, machine for ordering voice overs with rates starting at just $49. Since 2005, Voice Talent Now has featured voice over talent that are vetted extensively and are ready-to-record. Egos need not apply. Whether it’s a radio/TV commercial, voicemail, on-hold, IVR, web audio, or other long-form narration, you send the script; we'll read it without charging you a king's ransom. That's all there is to it. Check out our whitelabel voiceovers for agencies.  

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