Between the large number of people who still listen to the radio each day and the prevalence of music streaming services, radio ads can be a great boon for a business. Want to reach a captive audience who won't simply switch off your ad? Then radio is a great way to go.
But if you are planning on creating a radio advertisement and it's something you've never done before, there are some things you'll need to know. This guide will outline some of the essential elements of a good radio advertisement to make sure yours is a success. Read on to learn everything all your audio ads need now.
1. A Simple Premise
One of the first rules of how to make a radio ad is to keep things as simple as possible. Usually, radio ads are no more than 30 to 60 seconds long. It's too short of a timeframe to flesh out any complex ideas or load in too much information.
Include only the most important elements of your campaign and the most relevant information you want to convey. This way, it will be easier to follow and more impactful.
2. A Powerful Voiceover
When it comes to radio ads, the thing to remember is that the voiceover is the star of the show. There's no visual element, so the narrator does all the talking—literally.
Because this is the case, you want the person doing your voiceover to be professional, well-pitched, and powerful. Finding quality voice talent is one of the most important steps in any radio ad.
3. Good Production Value
Another important element is that your ad audio is of high quality. If it's not, it will be difficult for your listeners to understand, rendering it completely useless.
Not only this but a low-quality or badly-produced ad will make your company look unprofessional. Take your time, it's better to put out nothing at all than to put out something sub-par.
4. A Unique Selling Point
Lots of ads on the radio today are essentially carbon copies of one another. Man ads follow similar formats or use similar concepts.
If you too follow the crowd, your ad won't be memorable, and this is exactly what you don't want. This is why you should always try to include some sort of unique or creative aspect that will get your listeners' attention.
5. Strong Branding
At the end of the day, your ad is all about promoting your business. Having a funny concept or amazing music is great, but it's all for naught if nobody knows your company's name at the end.
Make sure to make it crystal clear who your brand is and what it does. This will help to boost brand recognition and make a name for yourself among listeners.
Making your Radio Advertisement Amazing
It doesn't have to be difficult to create an effective and captivating radio advertisement. Just remember to include the above essential elements, and you'll be on the right track.
If you're looking for top-quality voice talent, we've got an excellent selection. To see for yourself, browse our catalog
Voice Talent Now presents the easiest way to order voice overs
, period. No fat. No haggle. No hassles. No waiting for an on-line auction with a cattle-call of voice talent fighting for the lowest bid. Just a lean, mean, machine for ordering voice overs with rates starting at just $49. Since 2005, Voice Talent Now has featured voice over talent
that are vetted extensively and are ready-to-record. Egos need not apply. Whether it’s a radio/TV commercial, voicemail, on-hold, IVR, web audio, or other long-form narration, you send the script; we'll read it without charging you a king's ransom. That's all there is to it. Check out our whitelabel voiceovers