The best professional voice talent should complete each project quickly, develop customers' trust, and more. However, a skill assessment should only be part of your voice talent search. You will also need to check if a potential voice talent is right for your brand.
If you're not sure how to do this, read on. This article will give tips on finding a voice talent that is best for building brand value.
Consider Your Brand Voice
Your brand's voice is how your brand appears to the world. Essentially, you can define it as your brand's personality. Everything associated with your brand should have the same personality, including your voice talent.
Of course, to find a voice that matches your brand voice, you first need to know what the latter is. One simple method to do this is to think of some adjectives that describe or will describe your brand. A children's toy company will probably want a 'playful' and 'colorful' brand voice.
Once you define your brand's voice, think about a voice that matches it. The toy company mentioned earlier would probably want a 'sweet' and 'bubbly' voice to match their brand. However, such a voice would clash with the branding of a 'tough' and 'manly' sports brand.
Consider Your Target Demographic
Beyond the personality of a voice, the person behind a voice is also important. People are more likely to trust a brand if someone like them represents it. Even if they may not see a person, most people can tell if a person is a certain age, race, gender, etc.
For this reason, you must first define your brand's target demographic. You should target a voice talent for your brand with as many of those traits as possible.
Consider the Specific Role of the Voice Talent
There's a difference between hiring voice talent for a nameless role and a specific character. The latter can require a lot of specific traits that go beyond the best skill and sound. Some talent may be able to portray a certain character better than others because of similar life experiences.
This means that you need to pay close attention to how well one talent matches a character over another. You don't always have to ask the talent about their personal history for this. Sometimes it can be as simple as noticing the small differences between samples.
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By using these tips, you should be able to find effective talent quickly. This will allow you to focus your time and energy on other important ways to improve your brand's image.
Also, as you're looking for voice talent, consider our services. We offer the easiest way to find and hire extensively-vetted vocal talent. You also won't break the bank as most under-a-minute radio spots cost a mere $49.
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